In this day and age, if you are not selling your product online or at least making it available online, you are missing out on a ton of money. Unfortunately, the makers of these sites are most interested in making a dollar rather than making sense (did you catch the pun?).
At any rate, some folks get the job down. They understand that design is a way to communicate and get their point across, rather than something that needs to be pushed to the side in order to get people to buy. Good companies understand good design can mean a better bottom line.
If you need inspiration for your upcoming e-commerce site or you just like this type of thing, we’ve put together some sites that get their audiences moving—not just through pretty decorations and design but through good usability, interfaces and interactions. Not all sites are perfect but you are sure to learn a thing or two from these 30 sites
1. Soho Fixed
I don’t think there are a ton of exciting ways to present bikes (unless it’s some super mountain bike) and you’re typically only bike shopping if you really want or need a bike. The best part about this site is they didn’t try to sell you some rad bike, they’re selling quality, most likely to a hipster, but they’re selling that nonetheless. It’s completely evident in their simple design that focuses on the bike. View Website Here
2. Puma
Completely opposite from the first idea of just selling quality, Puma is selling the idea of being a winner and looking pretty sweet while doing so. This site has combined some very busy artistic and design elements very well. It fortunately doesn’t bleed into the actual shop—it’s pretty easy to navigate around and see all the products. View Website
3. Foureleven
They did a great job with their layout. First, it isn’t like your typical e-shop set up where you just throw pictures up on the homepage. Second, they did a great job of incorporating a good amount of content on this home page without making it look cluttered. View Website
4. Tinkering Monkey
A very crispy clean site with a clear objective. I really like the way the thumbnails and product pictures do not have their own background, but it blends into the site’s background. Little things like that show their attention to detail, which probably translates into their products. View Website
5. The Cassette
This website puts some Flash to very good use—what better way to sell shoes than to show how folks use them? I thought this was very innovative and the layout worked well with everything. Very hip and entertaining/exciting site. View Website
Doing your best
Making an ecommerce website is no easy task—there’s a lot more planning involved than a regular informative site. It isn’t about just throwing your products online, but actually designing things to get the right message across to your potential customers.
Take the time out to really think about these things and map it all out. Also, think about ways to make your shop unique and ways to integrate social media—so you can hear from your customers! Web shops are hard work but can really end up being rewarding.
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